The consumer trends in 2025 that are affecting markets

Improving the consumer experience is a goal shared by the majority of companies today. Here's all you need to know.

One of the key consumer trends that is affecting industries worldwide is a higher push for sustainability and environmentally friendly items. At present, clients think long and hard before making any purchases as they have to identify the companies and products that are least impactful on the environment. In this context, another growing trend that aims to support the environment is customers going with regional brand names and companies. This is since the products that these companies produce do not take a trip across the world, meaning that they are associated with a lower carbon footprint. In response to these trends in consumer behaviour, businesses have been advancing some crucial efforts to support the environment and present environment-friendly options. For example, numerous companies are now investing in recyclable environmentally friendly product packaging, something that the partner of the activist investor of Pernod Ricard would know. More companies are also utilizing renewable energies today.

A lot of consumer trends reports suggest that most businesses are currently dealing with improving the customer experience. This is due to the fact that companies understand that the best way to increase sales and profitability is by supplying an immaculate consumer experience that will encourage retention and attract new consumers. For instance, many companies now provide a live chat function that can help deal with consumer queries quickly. Most businesses are also investing in more intuitive websites and apps that integrate beneficial customer-centric features. For instance, most e-commerce websites now provide a range of payments choices to motivate customers to finalise their sales. This is largely due to the combination of some key fintech services, something that the CEO of the US shareholder of Stripe is most likely knowledgeable about. In an effort to encourage . sales, the majority of businesses now offer easy returns policies and no questions asked refunds should the item not meet the consumer's expectations.

As we have grown more health-aware, a growing number of customers are seeking much healthier products that can easily suit their lifestyles. When it comes to the food industry, the current consumer trends statistics show that the sales of healthy food products have skyrocketed over the past 5 years. From low calorie snacks to high-protein meals, there is a large range of healthy food options that consumers can choose from today. This likewise triggered lots of companies in the healthy food sector to provide more useful services such as healthy meal kits. This is something that the CEO of the fund with shares in HelloFresh is likely to confirm. Apart from food, more consumers are also searching for devices that can help them track their vitals and reach their fitness goals. This idea paved the way for the introduction of the wearables industry and its continued growth.